The WIN-WIN Business Model

Business Insights

Humans by nature – or by need, are traders. We trade our work, services, produce, or products for money. Then, we exchange that money for the goods and services that we need. Any excess/leftover money is either directly invested or deposited in the banks—thus, making the money to recirculate in the economy again. Every such completed cycle makes the economy to expand and grow further.

This is the natural model for a sustained and perpetual growth of economy and wealth building. It works for both the individuals as well as for the large businesses and countries, albeit in a more complex and intricate manner.

As it is obvious; there are two sides to the trade — the producers of goods and services on one side, and the buyers/consumers of those goods and services on the other side. To maintain a successful and sustainable business operation, there must have to be buyers/consumers – with the sufficient purchasing power, who can see the benefits in paying for the services/goods produced by the business. Otherwise, the growth of the business goes on a declining curve and, ultimately, the business fails.

This is also the model for a sustainable and ever growing global commerce and trade that is guaranteed to increase the real wealth of the trading nations, businesses, and the masses. This is also the model to promote mutual respect, friendship, and peace all around the world.

The other ‘business’ model, that is in the process of being discarded by the world, was adopted based upon the outdated colonial mentality incorporated in the West back in the eighteenth century. It was based upon the “We-Win-You-Looose” doctrine — the lopsided trading deals where the controlling party wins at the expense of the subjugated party.

Thankfully, that model is on its death bed and is being replaced by a vibrant and natural model of trade and commerce.

As the world is coming to recognize, it is China that has been successfully incorporating the model of sustainable natural trade and commerce – both in its internal commerce and the global trade. It is, as the Chinese leadership calls it, the ‘WIN-WIN’ model in which all the parties involved in the trade/business prosper and benefit from the trade and mutual partnership.

As the mutual interests of the trading partners align and all the parties benefit from doing business with each other, the bond of mutual trust and friendship grows stronger. Even when the disputes occur between the trading partner entities, they are resolved by mutual discussions and dialogue; without any coercive practices.

With the adoption of the ‘WIN-WIN’ trade and commerce model, the global business and trade landscape has changed for good. And, it requires a new way of thinking and implementing the business plans.

Whether your business caters to the local market or you envision to be a player in the global arena, somewhere on the supply and demand chain your business is connected to the global chain of commerce. With the perspective of an entrepreneur or businessperson, it is pertinent that we understand the changing business atmosphere, and adjust our business plans and strategies accordingly for the ‘Win-Win’ game in this fast emerging multi-trillion dollar global market.
 
 

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